Thursday, 13 January 2011

Rationale/Position Statement

To begin FMP we've been looking back at our position statements from the beginning of the year and re-working them slightly. At the moment mine stands as:

Research driven information design across 2D & 3D targeting towards an adult audience.

My design practice breaks down into themes/subjects and design disciplines.

Themes/Subjects

Information
Accessibility
Legibility/Readability
Scale
Language
Materials for production
Museums/Exhibitions
Usability/Interactivity
Ergonomics?
Perspective
Film
Sign Language
Animals/Biology
Data

Design Disciplines

Type & Layout (Clarity, readability)
Print & Production
Research
Displays
Publication
Web (Design for)
InDesign
Illustrator
Diagrams



After this we were asked to put the different elements into sentences that follow the structure:

A(n).........investigation of.................with a focus on................

A print and production investigation of perspective with a focus on scale

A type and layout investigation of accessibility with a focus on museums and exhibitions

A language investigation of film with a focus on type and layout

A usability investigation of displays with a focus on (materials/ergonomics)

A diagram based investigation of sign language with a focus on (publication/web)

A research based investigation of sign language with a focus on information


We were then asked to take one of these sentences and use it as a proposed title, and to consider what the chapter might be. I used: A type and layout investigation of accessibility with a focus on museums and exhibitions.

Chapters might include:

Scale/Size
Colour
Language
Museum/Exhibition Visitors
Readability/Legibility
Culture Divides
Ergonomics
Print/Materials
Wayfinding/Signs
Age Divides
Design for screen
Information Points

This was actually quite a tricky task, having to put down on paper who I am as a designer. My rationale changed slightly from the beginning of the year. At that point I was targeting a whole range of audiences, but I am unsure whether I want to design for children or not. A lot of the data and information I like working with becomes very complex and I enjoy working in that detailed way. To make information understandable for children most of that information would need to be stripped out. So that's something I need to be thinking about and make a decision on.

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