Cover for Chamber

Went into Chamber for the day and was asked to produce a front cover for a report based on cost pressures. They suggested maybe an illustration with play on words etc and I tried thinking about this but everything I thought of and jotted down was so cheesey that I didn't want to do it. I decided that maybe a compromise would be using type as image and try and convey the idea of pressure and impact through type.

In the end I settled with this, with the type being broken up and crumbling from 'pressure'. I used a purple background because I didn't want it to become too negative, and also I'd used purple in the infographic I did for them before, which would feature within the report. I don't particularly like this piece of work, not proud of it at all and I wouldn't feature it in my portfolio. I need to get better at producing these quick turn around briefs, but at the same time I just don't enjoy doing it.

Open publication - Free publishing - More chamber

Destruction of type through pressure

Starting to look at type crumbling away under pressure, resembling rocks.

Considering how colour and shapes can put pressure on the title, hate this.

I thought about using the word impact to put pressure on other words but thinking about it, it put's emphasis on the wrong part of the title, the more important part is the cost pressures.